Advertising device



(No Model.)

WTHIN ,s THE PICTURE OF ONE WH0 MUST G. MEWHERK.

ADJEBTISWG DEVICE.

(Applicatiqn filed Mar. 23, 1898.)

oh! Jmaf's so!! 6 Bui when? Thaf's The Patented Dec. 2U, |898.

. turned down to expose its outer front surface.

dira'rns @Niven idarnnr ruiten.

ABVEFiTiSiNG MCE.

' SEECFICATION forming part of Letters Patent No. 616,438, dated December 20, 1898.

ppliatiou Mvh 23,1898. Serial No. 674,9201. (No model.)

To r/,ZZ whom 'it may col/warm 13e it known that GILBERT A. Newman, a citizen of the United States of America, residing at Denver, in the county of Arapahoe and Sta-te of Colorado, have invented certain new and useful Improvements in Advertising Devices; and I do declare the following to be a fuli, clear, and exact description of the invention, such as will enable others skilled in the art to which it appertains to malte and use the same, reference being had to the accompanying drawings, and to the Vfigures of reference marked thereon, which forni a part of this specification.

My invention relates to improvements in advertising' devices, my object being to provide an ingenious and therefore attractive, Abut inexpensive, article adapted for use by all classes of business men as an advertising medium; and to these ends the invention consists of the featu res hereinafter described and claimed, all of which will be fully understood by reference to the accompanying drawings, in which isillnstratcdan embodiment thereof.

In the drawings, Figure l is perspective vier.` of nay advertising devicc,\vliich is shown in book form, the front lid or cover being 2 is a perspective vieu of'thc device, the front lid or cover boing open.

Similar reference characters indicatingcorresponding parts in the views, ict the numeral 5 designate the frontcover of a book which, shown in the drawings, is adapted to open endu'ise. Underneath the cover and immediately adjacent thereto is a pad or leaf G, preferably composed of pasteboard of suffi.- cient thickness to make it reasonably rigid.

are shown, which may be used for inemoran dum purposes. Between the layers of this pad and in the upper part thereof is seta small mirror '7, having its face exposed. (See Fig. 2.)

On the outer surface of the lid 5 is printed, as shown in the drawings, the following incomplete sentence: Within is the picture of one who must, While on the pad 6, immediately above the mirror, is the ivord die, which completes the sentence. Close to and underneath the mirror is an appropriate response to the thought contained in the sen' tence-namely, Ohl Thats so!! But when i? Thats the? rlhe said language on the lid and pad is an appropriate introduction to the advertisement of a life-insurance company.

The person who opens the lid 'sees his face reflected in the mirror and beholds the picture mentioned on the outer surface of the lid. rIhe advertisement. should be printed on the blank space below the mirror and is su re to attract attention and make an impres- -sion that will be remembered by the reader,

thus accomplishing the end sought or the desideratuin of all advertising.

The language both on the lid and pad may be changed at pleasure to suit the requirements for advertising any business. Hence it must be understood that I d o not intend to limit the device'to a lifelinsurance-advertising medium, since it may be employed to equal advantage for advertising any other business. Indeed its scope in this respect is absolutely unlimited, as it affords opprtunity for infinite variation of the language on the lid and immediately adjacent the mirror, both above and beneath, to be used as a preamble or introduction calculated to enlist the interest of the reader sutliciently to cause him to read whatever may bo printed on the blank space G of the pad.

'Underneath the pad G blank leaves for meinorandum purposes may be bound to form a part of the device, thus making it of sufficient material value to causeit to be retained by any one to whom it is presented. I

Having thus described my invention, what I claim isl. As an improved article of manufacture, the herein-described advertising device comv prising a pad and a hinged lid, the lid having an incomplete thought expressed on its outer surface, the omitted portion of the thought being expressed on the pad which is provided with a mirror, the thought' expressed on the lid and pad having reference to the picture or image to be reflected b v the mirror.

2. An advertising device provided with a movable lid having an incomplete thought expressed on its outer surface, and a mirror In testimony whereof I affix n iy signature in presence of two witnesses.

GILBERT A. NEWKIRK.

suitably supported and normally concealed by thelid, the omitted portion of the thought being expressed adjacent the mirror, and also concealed until the mirror is exposed, the! 5 thought expressed as aforesaid having refer- W'iLnesses:

ence to the picture or image to be iefiected l FRANK N. BANCROFT, by the mirror. EDITH IIIMsWoR'rH. 

